Tulasi Krishna Penumarthy

I am a Product Designer with over a decade of experience in the tech industry. My journey began as a Software Engineer at Syntel Inc in 2011, where I gained valuable insights into corporate dynamics and team collaboration.

My entrepreneurial spirit led me to co-found two startups. My first venture was a software development and marketing services company co-founded with my college buddies, followed by joining ApnaLoanBazaar, where I contributed to product design and development. These experiences, coupled with my work assisting other startups, allowed me to discover my true passion and talent for UI/UX design.

In 2015, I founded DevForce Soft Labs Pvt Ltd, initially to support my self-coded product, SkillHolic. The company soon pivoted to become a full-scale UI/UX design agency, which I have led for over eight years. DevForce has served clients across India, USA, UK, Australia, Qatar, and Germany, specializing in industries such as SaaS, Finance, Healthcare, EdTech, AI, Automotive, and EV.

My diverse background spans software development & QA, entrepreneurship, and design leadership, giving me a unique perspective on product design and SaaS. 

Art Of UX, my first, is born from my passion for sharing knowledge and empowering others in the dynamic field of SaaS product design. My goal is to provide SaaS product owners and designers with proven methods, saving them from reinventing the wheel.